As an ancient capital of empire under several dynasties, Marrakech radiates as a cultural capital and as the first tourist destination in the kingdom.

Among places, riads, gardens, museums and madrasahs mostly located in the medina, away from the city’s blind walls and crenellated ramparts, there are countless concentrated gems of Saharan and Andalousia influences.

The neighborhoods of Guéliz and Hivernage, with the villas and Art Deco buildings of colonial era, as well as large areas of the palm grove dotted with resorts, places, and opulent properties, have a different exoticism. Finally, there is the intangible heritage of the city, living prolific and friendly source of small delights.

More and more cosmopolitan and open to all cultural influences, Marrakech has greatly multiplied and diversified it’s catering offerings over the past fifteen years. There is excellent food at any price range, Moroccan, Italian as well as French and Asian.

The beautiful diningtables, next to the high-quality breweries, animated by lounge bars, shows, live music or Dj’s. A small amount of “on the go” addresses, which are adapted to the rhythms of modern life, brighten the visit to the neighborhoods. Faithful to the legendary lifestyle of the city, all these restaurants are decorated with great taste, in a traditional as well as very contemporary style.

The craft of heritage of Marrakech is so abounding that a number of shopping addresses livens up various districts of the city: in addition to the colorful and lively legendary souks of the medina, mainly Gueliz, the industrial district of Sidi Ghanem and the Agdal tourist area. Such craft is incredibly diverse, with high quality that allows production to be exported internationally. It is well worth a long stay to know at least the most prestigious products and addresses: leather, leather goods, pottery, ceramics, table wear, floral, linen décor, furniture, carpets, jewelry, accessories, art galleries, antiques shops, ready-to wear, famous designers onto the European scene… here, the luxury of a hand-made creation, made-to-measure is accessible to all budgets.

If Marrakech is a city of ancestral traditions, animated by a strong ethic of social and economic life lacking in many cities in the world, it is also a place of a celebration people from other cities in Morocco head to enjoy long evenings that sometimes last up to the morning. Nightclubs, pubs, lounge bars… there are equally some of the most renewed international brands of nightlife with dance floors and various musical programs appreciated by the young as well as the adults.

Marrakech is a city much bigger than it seems at first sight. Its historic center, the medina, surrounded to the west by districts of colonial times, Gueliz and Hivernage which host a number of hotels, restaurants, night clubs and shopping addresses. To the south it extends from Agdal a large expanse of gardens and has recently been enlarged with a residential and commercial district. To the west, it has witnessed the development of an industrial zone, Sidi Ghanem, where many artisans showcase their creations. To the north and east, the legendary Palmeraie resort extends it spaces at the foot of Jbilett reliefs on one side, and snowy peaks of the Atlas on the other.

Locate in the center of the country, at the crossroads of divers geographical landscapes alternating plains, mountains, sea and the desert, Marrakech is the perfect place from which we can tour around other destinations, thus reflecting the tremendous diversity of the country: to the south, towards the high Atlas, all the charming small towns of the small high mountain, valleys or steep reliefs that extend either around Lake Takerkoust, the small town Asni and Ouirgane, Oued Ourika and the top part of Mount Toubkal; to the west toward the ocean the small Atlantic medina of Essaouira,  it’s fishing port and traditional shipyard; the little further north, finally, the splendid lagoon oyster farm of Oualidia.

Faithful to the legendary hospitality of Marrakech and it’s iconic lifestyle, many prestigious hotels and guest houses are involved in the discovery of the destination and contribute to the appreciation of the stay. Many hotels selected are suitable and offer the best rates for business travelers, as well as those who seek leisure and warm personalized in a unique setting which is typical of the country’s traditions. It is a port of registry from which radiates our selection of addresses: most of these luxurious hotels often have their own shops where the pulse of trends can be taken. This allows visitors to do express shopping and not leave the place empty handed, without necessarily making a grand tour of the city.